CRUSH founder, Jill Shaw, has a strong rapport with the natural world. She has grown up in nature surfing around the world’s coastlines. At CRUSH, the philosophy is to concentrate on slow fashion. Effortless, modern styles are designed with a superior natural material which will be a long-standing staple in your wardrobe. Every CRUSH color is a unique custom blend selected by Jill and the design team. The dyes are gentle on the skin and saturate the garment with a vibrant depth of color which never fades away. CRUSH is run by women and made for all. Their guiding principles have been about challenging the status quo, crushing old mentalities, and continuing to create knock-out garments that stand the test of time.
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