Located on a farm in Elwood, Indiana, Simple Goodness Soaps puts an emphasis on homegrown or locally grown ingredients. Kelly Caldwell started making laundry soap twelve years ago. This initial research led to her experimenting with body soap, and that was how her business was born. They grow as much of their own herbs as they can and use their own farm fresh goat’s milk to make their soaps and body care products. Rave reviews from customers at local farmers markets and festivals motivated Caldwell to become an Indiana Grown Member in 2017. This turned out to be a very wise decision because out of the 1,500 Indiana Grown Members, Caldwell’s Simple Goodness Soaps have been the organizations top seller for two years in a row.