Apricot is an unique and growing women’s fashion brand offering hot new trends at affordable prices. They are a British indie brand championing playful prints and effortless glamour. Designed in London but taking fashion inspiration from global travel and cultures, their clothes are lovingly made with in-house inspired designs and fabrics. They are passionate about prints and constantly search to find fabrics that are innovative and easy to wear. At the heart of Apricot’s ethos is making fashion accessible, with beautifully constructed wardrobe staples and trend-led pieces in high quality fabrics. Apricot offers endlessly wearable ways to buy into the latest trends because they know the importance of style that tells your story.