Beth founded Beth Ladd Collections in 2014 while working full-time in interior design in New York City. While at first the collections were made up of products curated from other vendors, she quickly knew that she wanted to find better quality pieces and be a part of the design process. So in 2018, Beth started creating her own designs with a family artisan in India. The pieces were an immediate success with their customers and thus led Beth to embrace taking over the design and development of their products. With each creation, Beth combines the design acumen learned in her past career in interior design with traditional techniques and authentic craftwork of carefully selected Indian artisan families.