Colorush, previously known as Crush, is a sustainable fashion label based in Belgium. It was founded by "soul sisters" Jill Shaw and Roxanne Sabbe.
The Colorush clothing designs are inspired by a surfer girl muse, suggesting a laid-back, effortless style in "cool, feel-good shapes." These designs incorporate a range of color palettes including soft neutrals, fresh pastels, and bold, bright colors.
The garments are described as having an exceptionally soft hand-feel, aiming to provide comfort and luxury to the wearer.
In essence, Colorush is positioned as a sustainable luxury fashion brand from Belgium, known for its soft and comfortable designs that appeal to individuals looking for both style and ethical production practices.
