Our staff and customer favorite brand Principle Denim Innovators, is a premium inspired denim company, with 30 years of experience, for empowered women. They searched the globe for this rich, authentic and exceptional denim. Offering skinny, straight and flared legs styles along with mid to high rise options, each pair of their amazing fitting jeans are individually handcrafted. Principle Denim stays true to the company mission of excellence in manufacturing without an exaggerated price. Feel the love and feel good about wearing a product that has been sustainably and ethically produced with love in Los Angeles.
True American Character with a Rock and Roll soul.